(4) Erik Wilde (@dret) [http://twitter.com/dret]

(5) Axway [https://www.axway.com/] Catalysts [https://catalysts.axway.com/]

• Small team of experts in the digital transformation and API space
  • Help customers to make good decisions on their API journey
  • Move the community of API practitioners and their practices forward
• Team members are distributed globally
  • Uli Hitzel: @u1i [http://twitter.com/u1i]
  • Eric Horesnyi: @EricHoresnyi [http://twitter.com/EricHoresnyi]
  • Emmanuel Methivier: @e_methivier [http://twitter.com/e_methivier]
  • Brian Otten: @bottencatalyst [http://twitter.com/bottencatalyst]
  • Brian Pagano: @brianpagano [http://twitter.com/brianpagano]
  • Eyal Sivan: @mropenbanking [http://twitter.com/mropenbanking]
  • Erik Wilde: @dret [http://twitter.com/dret]

(7) Two Perspectives on APIs

1. APIs help to move away from monolithic application architectures
   • Moving towards loose coupling to allow for more IT agility
   • Separating implementations (microservices) for faster deployment
2. APIs are the connective fabric of digital transformation
   • Partner and public APIs allow to move towards the API economy
   • Private APIs allow for easier ways to develop and test new value chains

• APIs can do both of these things
  • IT modernization is often necessary to improve speed and safety of IT
  • Enterprise architecture then can build new IT-aligned business models

(8) The World is Changing Faster

• Existing value chains may be challenged and must adapt
• Global connectivity enables new opportunities to scale
• A networked economy creates many network effects
• Changing markets require changes in products and value propositions

(9) Linear Business Models

(10) Platforms are Eating the World

• Platforms businesses are taking over many markets
• Platforms facilitate value exchanges
• Platforms scale well
• Platforms are using the network effect
• Platforms are a lesson in thinking beyond the linear model

(11) The Platform Business Model

(12) Platform Types

• Platform business models come in two flavors
• Exchange platforms facilitate exchanges of existing value
  • Value is transferred and often limited in supply by producers
  • The core transaction often has to be made as frictionless as possible
• Maker platforms support creation of value on the platform
  • Value is exposed and often unlimited in supply
  • The core transaction often is designed to improve value creation/consumption

(13) But … We're not Google

• Pure platforms are more the exception than the norm
• Linear business models can be augmented with platform ideas
• Creating hybrid models can make a big difference
  • Opportunity to scale because the platform part attracts consumers
  • Ability to differentiate in an increasingly commoditized market
  • Decreasing risk because of more feedback and ability to adapt

(14) Hybrid Linear/Platform Business Models

(15) A Cautionary Tale

• Many organizations are adding social features to their products/experiences
• Protecting against trolling, spam, and harassment is important
• Building robust social protections is not trivial
• Organizations end up with dependencies in their value chains

(17) Growing the Foundation

• API First [https://www.apiscene.io/api-business-models/api-first-the-essence-of-digital-transformation/] means to embrace APIs as the organization's business language
• API First means making all assets/services available as APIs
  1. Expose existing/new assets and capabilities to the platform
  2. Add existing/new experiences to the platform
• API First builds on the network effect [https://en.wikipedia.org/wiki/Network_effect] of organizational capabilities
  3. Adding APIs as a way to support value co-creation

(18) Unlock Existing Value: Open Everything

(19) This is how we do things around here.

• This is how we do things around here.
  • Document practices as well as what they address and why that's necessary
• This is how we do things around here.
  • Practices may involve building blocks and tooling
• This is how we do things around here.
  • Culture emerges from practice instead of being top-down
• This is how we do things around here.
  • Different communities or practices can exist and co-exist

(20) Guideline Example: Change Management Policy

(21) API Guidelines in the Wild

(22) Open API Landscapes

• Organic API landscapes evolve over time
• Adjust guidance to changing practices and patterns
• Support different deployment models (on-premise, cloud, multi-cloud)
• Look for API pains and address the biggest ones

(24) Platformize Yourself

• Consider new value chains based on platform business models
• Open and evolve your platform to open everything that you have
• Build everything to become part of your platform
• Always consider the cost of change and design/build for change

(25) Thank You!

• Slides online: dret.net/lectures/apicon-2020 [http://dret.net/lectures/apicon-2020]
• More information:
  • Twitter: @dret [http://twitter.com/dret]
  • youtube.com/ErikWilde [https://www.youtube.com/ErikWilde]
  • linkedin.com/in/netdret [http://www.linkedin.com/in/netdret]