Information and Service Design Lecture Series

Fall 2007
School of Information, UC Berkeley

Organizers: Eric Kansa and Erik Wilde

Tuesday 17.00–18.00, 202 South Hall

Description: The Information and Service Design (ISD) Lecture Series brings together practitioners and researchers from various disciplines to report on their activities in the fields of information modeling, information delivery, service design, and the challenges of integrating these activities. The ISD Lecture Series started as Service Science, Management, and Engineering (SSME) Lecture Series in the fall 2006 and spring 2007 semesters, and the rebranded fall 2007 lecture series will continue to survey the service landscape, and explore issues of law, privacy, semantics, business models, and education.

Date Title Slides
2007-09-18 Chris Jay Hoofnagle ; Senior Staff Attorney, Samuelson Law, Technology & Public Policy Clinic : I hope you know this will go down on your permanent record
Innovators in information services are creating fun and useful products, but in doing so, they often employ data for new and unforeseen uses, sometimes with dramatic effects for personal privacy. Increased access to information combined with aggregation and analytics tools may out individuals who thought they were anonymous, making an ill-considered comment on a blog or a photo from a party part of one's permanent record. Some commentators have argued that increased access and aggregation will create more transparency, and perhaps tolerance for mistakes; others warn of a scarlet-letter society where individuals are less free to express themselves for fear of future consequences, or for fear of stalking or unwanted attention. Federal, state, and private-sector approaches are underway to address unwanted consequences of access and aggregation, but technology seems to always outpace their efforts. Can information services be designed to avoid the creation of a permanent record, or will law intervene to protect individuals from their own digital droppings?
Prior to joining Boalt, Chris Hoofnagle was senior counsel to the Electronic Privacy Information Center, where he ran the organization’s West Coast Office. In 2005, he was a non-residential fellow at Stanford University’s Center for Internet and Society. Over the years, he has testified before Congress, the California Legislature, and before the Judicial Conference of the United States on various privacy issues. He has commentated in over 1'000 news stories in national print and broadcast media. His academic articles on the First Amendment and privacy are online at SSRN.
2007-09-25 Daniel Graf ; : Convergence of User-Generated Content, Social Networking and Mobile Services
Three major industry trends lead to a significant shift in how people connect with each other: Online social communities like MySpace and Facebook witness a huge rise, the volume of user generated content continues to expand at a rapid pace and powerful new mobile services are allowing people to leave the confines of their personal computers. Daniel will talk about the challenges, ideas and solutions to integrate these movements into one application.
Daniel is an internationally recognized technology pioneer with a rich background in home entertainment, consumer electronics and Internet services. His track record includes the launch of the world’s-first MP3 Jukebox, the world’s-first Internet stereo system, and the first wireless home entertainment system incorporating Internet video services.
2007-10-02 Ly H. T. Pham ; CEO, Mobiscale : Operational Management of an Information Service Company
This talk discusses how traditional approaches to run an information service company need to be enhanced. Running an information service requires new skills and definitions when looking at the traditional four components: financial, customers, products/services, innovation and talents management. This talk also touches on the need for new knowledge and training for the workforce from all disciplines such as PR/marketing, engineering, sales, service delivery, etc. to support an information service company.
With over twenty five years of system software management, consulting and entrepreneur experience, Ly currently serves as chief executive officer and founder of Mobiscale. Prior to Mobiscale, she was CEO at Bluekey Services Inc. and Turbolinux Inc., SVP at Cray Inc., COO at Onscreen24, CTO at Vtel corp., and held other senior management roles at Apple Computer Inc. and Wang Laboratories, Inc. She was a venture advisor to IDG VN, a venture fund investing in Vietnam and a director of VSVN. She is a co-inventor of ten granted patents. Ly received a B.A. in Mathematics, an M.S. in Information Systems from Boston University, a Presidential/Key Executive M.B.A. from Pepperdine University, and is currently enrolled in the Human and Organization Systems Ph.D program with Fielding Graduate University.
2007-10-09 Elizabeth Churchill ; Yahoo! Research : When Worlds Collide: Designing social networking services that span physical and digital places
In this age where QWERTY communication and point-and-click are implied when I say social networking, face to face can sometimes seem like an inappropriate intrusion and unnecessary add-on — certainly something that we don't need to design for when we outline our services. I will describe a series of studies we did where we blurred boundaries between online and physical space social networking using desktop, personal device and public screen displays, and recent work on the move from online socializing to offline meeting among Internet daters. I will use these studies to highlight the omissions in our design reasoning and concomitant surprises. I will more generally speculate on some issues that arise when we extrapolate tacit or explicit metaphors of online sociality to the offline world, and vice versa.
Elizabeth F. Churchill studies Internet Experiences at Yahoo! Research.
2007-10-16 Nate Bolt ; Bolt | Peters : Remote User Experience Research: Look Ma, No Lab!
Lab-based user testing for Web site usability is one of most useful tools in the User Experience (UX) methodological toolbox. But is it always the best choice for researching Web sites? I will discuss how user research tools have changed over the last few years in response to the maturation of new facilitation technologies like browser-based screensharing and large sample remote methods. Then we will look at some comparisons between lab studies and remote studies we have conducted. The spoiler is that remote testing has developed into a strong alternative to traditional lab research for virtually all research questions about Web, software, and vide game experiences: it is all about accuracy, cost, speed, and logistics, and the mighty native environment factor. I will be detailing our methodology at a successful (and lab-less) UX research firm, along with a breakdown of the new Internet-savvy tools that make remote research such a joy.
2007-10-23 Ahrash Bissell ; Executive Director, ccLearn (Creative Commons) : The Open Education Movement at a Crossroads: Silos, Services and Sustainability
Like so many other parts of the Web, online educational systems are rapidly evolving from relatively static repositories towards a dynamic systems that encourages sharing, innovation, and highly customized learning experiences. This new digital space is facilitating a paradigm shift in educational practice, towards a global open education commons. The fundamental premise for this open-education movement is that access to educational opportunities is a human right, not a privilege. This movement is evolving in parallel with the Internet generally, as seen in the recent explosion of social networking sites. However, this transition is just beginning, and is not at all assured. Different definitions of open abound, and different legal and technical platforms threaten to undermine the capacity of users to achieve the promised goals. In this presentation, I will describe these threats in greater detail, focusing primarily on the current lack of interoperability among supposedly synergistic efforts, and the resulting burden on service designs. I will also discuss some possible resolutions to these issues, highlighting the work of ccLearn in this area.
Ahrash Bissell comes to CC from Duke University (Durham, NC) where he was a Research Associate in Biology and the Assistant Director of the Academic Resource Center. He received his BS in Biology in 1994 from UC San Diego, followed by a Ph.D. in Biology in 2001 from the University of Oregon, where he pursued research on animal behavior and evolutionary genetics. While he has continued an active research and teaching program in biology, the bulk of his time in recent years was focused on educational research and technology, pedagogical and curriculum development, assessment (with a focus on critical-thinking skills and metacognition), and facilitating interdisciplinary research, especially via open dissemination, data sharing, and Web-based communities of expertise. He is also a board member (and current International director) for InnoWorks and a research consultant for the Alexandria Archive Institute.
2007-10-30 Robert Cook ; Metaweb : Freebase: Building a Database of the World's Knowledge
Wikipedia has led the way with a collectively edited repository of human-readable information. Freebase seeks to do the same for machine-readable data, as a massive knowledge database compiled from many sources that is built by a user community and made freely available to the world via an open API. Freebase is based on a graph data store that contains several million entities spanning such diverse domains as people, places, business, entertainment, consumer products and science. The biggest challenge of such an audacious goal is achieving a critical mass of data through automated data extraction and by building a large community of contributors.
Robert Cook co-founded Metaweb Technologies in July 2005. At parent company Applied Minds, Robert led the San Francisco office as Director of Knowledge Product Development, specializing in large-scale computation and data visualization. Since the start of his career, Robert has played the role of an author, designer and programmer for myriad software applications. At the young age of 15, Robert created database software for a small publishing company, and at 18 published his first computer game through Broderbund Software. Robert holds an undergraduate degree in Computer Science from Yale University.
2007-11-06 Virgil Griffith ; Santa Fe Institute : My Summer of Dilettante Data-mining or Making a corporation-sized cannon and letting the Internet decide where to point it
The web today contains vast amounts of useful information, but it is scattered within a disconnected archipelago of web sites as well as public and private databases. Using both traditional and novel techniques, with small effort one can unite the information from these islands to produce novel, entertaining online services. By fusing information from disparate or little-known databases, I aim to empower everyday users by giving them powerful, promiscuously interoperable digital intelligence tools typically reserved for major corporations. In this talk, I will discuss the glories and ease of amateur data-mining to make the Internet a more interesting place. The talk will also include amusing behind-the-scene WikiScanner anecdotes as well as a how-to for useful data-mining tools.
Virgil Griffith is a first year graduate student in Computation and Neural Systems at the California Institute of Technology. On weekdays he studies evolution, computational neuroscience, and artificial life. On weekends, he makes the Internet a better and more interesting place. Virgil gained notoriety as a freshman in college when the fallout from his first paper caused him to get sued under the Sedition and Espionage Act. Recovering from litigation-related injuries, the following year he dropped out of college to become faculty at the Indiana University School of Informatics. After a stint as faculty, he resumed his undergraduate career at Indiana graduating two years later. Now under the auspice of expensive Caltech lawyers, Virgil has renewed his security research part-time with particular interest in data-mining for the people. In science, his passion is the creation of artificial intelligence and the scientific study of consciousness.
2007-11-13 Jim Gemmell ; Microsoft Research Next Media : MyLifeBits: A Personal Lifetime Store
MyLifeBits is a lifetime store of everything. It is the fulfillment of Vannevar Bush's 1945 Memex vision including full-text search, text & audio annotations, and hyperlinks. MyLifeBits is both an experiment in lifetime storage and a software research effort. As an experiment, Gordon Bell has captured a lifetime's worth of articles, books, cards, CDs, letters, memos, papers, photos, pictures, presentations, home movies, videotaped lectures, and voice recordings and stored them digitally. He is now paperless, and is beginning to capture phone calls, IM transcripts, television, and radio. In this talk, we will demonstrate the software we have developed for MyLifeBits, which leverages SQL server to support: hyperlinks, annotations, reports, saved queries, pivoting, clustering, and fast search. MyLifeBits is designed to make annotation easy, including gang annotation on right click, voice annotation, and Web browser integration. It includes tools to record Web pages, IM transcripts, radio and television. The MyLifeBits screensaver supports annotation and rating. We are beginning to explore features such as document similarity ranking and faceted classification. We have collaborated with the WWMX team to get a mapped UI, and with the SenseCam team to digest and display SenseCam output. has more information.
Jim Gemmell is a senior researcher in Microsoft's Next Media research group. His current research focus is on personal lifetime storage, as architect of the MyLifeBits project and chair of the First and Second ACM Workshops on Capture, Archival and Retrieval of Personal Experience (CARPE). Dr. Gemmell received his Ph.D. from Simon Fraser University and his M. Math from the University of Waterloo. His research interests include personal media management, telepresence, and reliable multicast. He produced the on-line version of the ACM 97 conference and is a co-author of the PGM reliable multicast RFC. Dr. Gemmell serves on the editorial boards of the ACM/Springer Multimedia Systems Journal and Computer Communications. He also served on the editorial advisory board of ACM netWorker.
2007-12-04 Jay Trimble ; NASA Ames Research Center : Composable Software for Space Exploration
NASA is preparing to return humans to the Moon, and then on to Mars. With a new generation of spacecraft will come a new generation of mission control technologies. At NASA Ames, we are developing component software technology that can change the way we think about, build and use software. For most of the relatively short lifetime of personal computing, we have used software as monolithic applications, installed locally on our personal computers. At the dawn of personal computing, software was not created as pre-packaged monoliths. More than thirty years ago at Xerox PARC, functionality was added to software by simply adding objects to an image. The evolution to pre-packaged software applications was dictated by marketing and business needs, and hardware constraints. With the Internet we are seeing new forms of software, as distributed services, mashups and widgets. We are creating the infrastructure required to build software out of composable user objects. This allows us, the users, to assemble software from small pieces, or building blocks of functionality, thus removing the constraints of hard coded pre-packaged software which limits our work to a pre-determined set of functions and interactions. With composable software we will be free to assemble software to do what we, as users, want to do.
Jay Trimble leads the User Centered Technology (UCT) Group at NASA Ames Research Center. UCT develops technologies for NASA mission operations systems, using user centered design methods to develop technologies that meet mission and user needs. UCT currently has four projects: the Mission Control Technologies Project, which seeks to enable software to be built from composable components, the XBoard Collaborative Workspace Project, Planetary Data System user centered design project and a collaborative project with Google to index planetary mission data. Prior to leading the UCT Group at NASA Ames, Jay proposed and led the Mars Exploration Rover Human Centered Computing Project, building a multi-disciplinary team to work with the Jet Propulsion Lab to bring process and technology improvements to Mars Rover Operations. At U.C. Berkeley, Jay was the Integration and Test Manager for the High Energy Solar Spectroscopic Imager Spacecraft, a successful mission to gather data on solar flares. From 1996-98, Jay ran a multimedia consultancy, which developed web sites and CD-ROM's for NASA and industry clients. At the Jet Propulsion Laboratory, Jay was the Lead Mission Operations Director for Shuttle Imaging Radar, responsible for design and development of the ground operations software and mission procedures, and managing an international team to operate the Earth remote sensing radar on two successful missions on the Space Shuttle Endeavour in 1994. Prior to that, he was a science support team member for the Voyager Spacecraft encounter with Neptune in 1989. At NASA Johnson Space Center he was a flight controller for Space Shuttle Missions, in the Payloads postion, responsible for operational integration of payloads on the Shuttle. Education: M.S. Computer Science from the University of Southern California, B.A. in Geology from the University of California, Berkeleye
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